"Missed call" from a mobile as an event trigger

India has a 900 million mobile user base. Many Indian companies have discovered a cost-effective, personalized way to reach out to their customers - via a missed call from their mobile. It is cost-effective because they don't have to develop a full blown IVR and their customers love it because they are not paying anything to engage with the brand. Economic Times estimates that this is a Rs 500 crore business opportunity for banks, FMCG majors & even political parties.

Here's how some companies are utilizing a "missed call" from a customer's mobile as an event trigger to provide helpful services:
  • ICICI Bank customers can give missed call to 022 302 56767 and get their account balance status as a text message, instantly. Dial 022 302 56868, to get a mini-statement. 
  • A Marathi daily has started a campaign asking its readers to give a missed call to a particular number to renew their subscriptions.
  • BMG Cinemas, the first multiplex in Rewari, Haryana, has tied up with IMImobile to use the 'missed call' tool. Rewari residents now give a missed call to a BMG Cinema number and get an instant SMS on the movies that are currently being played across its four screens.
  • IMImobile is putting in place a similar setup for Chennai's largest cinema complex —Satyam Cinemas — where customer would even be able find the seat availability on that day across its six theatres.
  • Veerchand Bothra, the Chief Strategy officer of Netcore Solutions, that executed a popular missed-call project for HUL, says that it can also be used as a mobile verification tool and can be a substitute for physical presence or signature.
  • The India Against Corruption campaign used the 'missed call' route to garner the support of 250 lakh people within 180 days.
  • Over 10 lakh farmers in Karnataka, Gujarat and Andhra Pradesh have availed of a service to give a missed call on a number to get an SMS of daily prices of about 24 crops in their Mandis. 
  • I received a text message from TaxiForSure, a cab service I availed in Bangalore, with 3 different phone numbers to which I could give a "missed call" to convey if I liked or disliked their service or say thanks.
  • The retail chain of Reliance offers its customers a loyalty card through which they can accumulate points upon purchases. If you are not carrying your card, a missed call to   09212999888 can get you your  RelianceOne card number by SMS.
  • HDFC Bank account holders can call the following numbers from the mobile number registered with the bank to access specific banking services - call 1800-270-3333 to get your account Balance, 1800-270-3355 to get your Mini statement, 1800-270-3366 to place a request for Cheque BookCall,1800-270-3377 to give a request for Account Statement.
  • HDFC Life Insurance customers can dial the following numbers from their registered mobile number to access specific details – 08000006607 for premium amount, 08000006608 for premium amount with due date, 08000006609 for fund value.
work in progress..
Also see:

Comments

Post a Comment